Wednesday, October 30, 2019
Issue Report Essay Example | Topics and Well Written Essays - 750 words - 1
Issue Report - Essay Example Are they really people that the ordinary Joes and Janes can look up to in terms of what is right and wrong? What to believe in and what not to believe in? Jost was accurate in reporting that celebrities have the kind of star power that can move mountains and gain international support for their causes which range from everything from animal rights to using the right kind of shower gel. As he amply put it: More than 2,800 celebrities now support slightly more than 1,800 causes. In a celebrity-obsessed society, entertainers and athletes can help focus public attention on global trouble spots, raise funds for disaster relief or increase public awareness of little-known diseases or medical conditions. (Jost, ââ¬Å"Celebrity Advocacy: Do Stars Influence Issue, Politics?â⬠) Needless to say, these celebrities now have to be more than just pretty faces on camera that can repeat the words written by other people for them like the parrots they were once viewed to be. These days, they have to work hard to be taken seriously in their business and an in-depth knowledge of their advocacy usually strikes that cord. People like George Clooney and Bono have worked very hard in order to prove that they are more than just pretty faces and are capable of influencing world leaders into at least listening to the plight of those whose lives these celebrities feel so concerned about. They have become masters at this new game of publicity for advocacy (Dieter & Kumar, ââ¬Å"The Downside of Celebrity Diplomacy: The Neglected Complexity of Developmentâ⬠). Theirs are now one of the the most important voices when politics and issues are discussed on a national and international level. Celebrities are more than just actors on screen now. They are the people who encourage others to learn more about issues that directly affect them at the moment, or could have a tremendous impact on them in the future (Casey,
Monday, October 28, 2019
The argument of whether God exists or not Essay Example for Free
The argument of whether God exists or not Essay The argument of whether God exists or not is a long debated argument spanning the centuries. In David Humes Dialogues Concerning Natural Religion this topic is addressed through a dialogue and debate between Humes fictional characters Cleanthes and Philo. Cleanthes presents the argument that Gods existence can be confirmed to man and presents this argument in the form of the Argument from Design. Philo then offers several objections as to why this argument fails. This paper will discuss Cleanthes Argument from Design and detail Philos criticism of Cleanthes stance. This criticism will include the analogy related to the inference of Gods existence based on observation of our universe as well as Philos criticism that spontaneous order found by generation and vegetation fail to support evidence of a creator. To lend further support to Philos argument, it is important to determine if the universe is, in fact, in a state of order, and whether or not God, being generally accepted as mysterious and unknowable by the religious, is absolutely knowable through inference as suggested by Cleanthes. These arguments presented by Philo lend support to why the Argument from Design fails. David Hume presents through his character, Cleanthes, the argument that the nature and existence of God can be proven through inference based on observation of our universe. Cleanthes attempts to prove this in his Argument from Design, which states that by witnessing the natural beauty and orderliness of the universe, its complexity and intricacy, that we can infer assuredly that a supreme designer created the universe. To further clarify, as found in the online encyclopedia concerning this argument, Wikipedia states, Although there are variations, the basic argument can be stated as follows: 1) Every design has a designer; 2) The universe has highly complex design; 3) Therefore, the universe has a Designer (Wikipedia, Section: Argument, par 4). Cleanthes stance is that the nature and existence of God can be confirmed through inference of our seemingly orderly universe. An analogy to attempt to solidify and prove this stance is often used by empirical theism by stating that similar machines invented by man are likewise often very complex and it therefore naturally follows that because man made machines are complex and have a designer then it is safe to conclude that because the universe is also complex it, too, has a designer. Empirical theism claims there is a designer and creator responsible for our environment and that the existence of God can be confirmed by reason through inference. These premises form the major points of the Argument from Design Hume relays in the text through his character Cleanthes position. Philo offers rebuttal arguments, one of which claims that the analogy of the orderly universe and machines is a weak one and it follows that any reasoning done based on the analogy will also be weak (Spark Notes, Par 4). For this analogy to be successfully used, the machine that is described must not be a part of the universe but exist outside of the universe. Both the universe and the machine must be mutually exclusive of each other and not one a part of the other for the analogy to work. The question lies in whether all things are created by a supreme creator. A machine is part of the universe and it is being suggested by Cleanthes that the universe was created by God. Granted a machine may have been created by a man but the man may or may not have been created by a supreme creator. The machine must exist independently and outside the boundaries of the universe to be a plausible analogy as to whether or not it was created by a supreme designer or not. Because of this fact, reason cannot be used to conclude with this analogy that inference will reveal absolute knowledge of Gods existence resulting in the Argument from Design being faulty. Along with this argument Philo makes against Cleanthes Argument from Design is that all order that we can witness is not necessarily the result of intelligent design and cannot be confirmed by inference or our senses. Philo states that some order, such as that found in organic bodies, is caused by generation and vegetation (Spark Notes, par 5). It is this argument that supports that the Argument from Design is incorrect. Exploring Philos argument, some apparent order as found among species and vegetation may be the result of the correct conditions to exist wherein the order has come about by the laws of the universe that dictate the processes. The Big Bang theory is one example of this. Evolution is another. Conditions existed naturally to bring about the chaotic explosion toward the formation of the solar system governed by the laws of the universe that exist. Earth conditions made it suitable for life to evolve. Science has long accepted the theory of evolution and the Big Bang theory and support is growing as science advances in support of these theories. These scientific theories lend support to Philos argument that order found among organic bodies is due to processes that naturally occur and not by any intentions of a designer. Cleanthes claims that inferences made when witnessing the universe and the Earth upon which we live and the processes that govern our existence such as the laws of nature and the universe confirm the existence of God. We can assume that the order we perceive is the result of a divine creator, but that inference is nothing more than a hunch and is not, therefore, absolute assuredness. It is what is known as an educated guess. Educated guesses are guesses based on inference. Sometimes they are correct. Other times they are not. Regardless, educated guesses are not absolute knowledge of something, and in this case it is not absolute knowledge of the existence of God and the Argument from Design fails. Philos argument that these natural processes that exist on our planet and throughout the universe do not lend absolute knowledge of a divine creator is correct. The key words are absolute knowledge. While there may have been a creator behind the processes of formation of the universe or the laws that govern the apparent orderliness of it, it is not absolute assuredness that that is so through inference alone and that is what the Argument of Design purports to claimThat absolute knowledge of Gods existence can be inferred. Thirdly, with regards to Philos argument that many processes are the result of generation and vegetation one can also question whether the earth, solar system, or universe is, in fact, a state of orderliness. It may be a mistake to assume that we live in an orderly universe or on a planet of order. It is possible that our solar system and planet are in a state of disorderliness and chaos. Because we exist and can survive in our environment, we assume that this is orderly. Humanity lives in a bubble or aquarium, the planet earth. Some order caused by generation and vegetation may very likely be the result of the correct conditions spontaneously being present for life to survive; however, we are susceptible to chaotic activity, the natural movements of the tectonic plates of the earth causing earthquakes, Tsunamis and tornadoes, outside influences in our solar system and the universe such as asteroids and comets, disorderly, random, chaotic events that threaten our own existence. Just because life exists and can survive on this planet does not constitute a state of order. For Cleanthes to be able to infer from orderliness that a divine creator was the cause of the order, one must first of all determine whether or not the universe, solar system, and our plant, in fact, are in a state of order. If these things are in a state of chaos and disorder, then no inference as to design can be made nor can the existence of a designer be inferred correctly or confirmed with absolute knowledge. Finally, in support of Philos argument against the Argument from Design, it is impossible to logically conclude by inference that a supreme creator is behind the creation of our universe or planet and this is evidenced by the general religious popular belief that God is mysterious. As defined by Dictionary. com, the word mysterious carries the meaning of Of obscure nature, meaning, origin, etc. , puzzling, inexplicable (Dictionary. com, par 3). To be mysterious is to not fully be knowable. If God works in mysterious ways as is commonly claimed, then the very nature of God and what he has or has not created is just that, mysterious and not fully knowable as defined. This also lends support to Philos argument that the Argument from Design fails. The argument of whether God exists or not is a long debated argument spanning the centuries. Philos argument that the analogy used by Cleanthes comparing a machine and the universe is weak lends support to the fact that inference is not absolute knowledge of a divine creator. The reason for this is that a machine is part of the universe or whole. For this analogy to work, they must be mutually exclusive. Secondly, Philo points out that some natural processes are the results of generation and vegetation, natural processes that are independent of any creator but happen naturally. If such phenomena occur spontaneously without intervention or creator, then it is possible the universe came about in a similar fashion. Thirdly, in order to be able to infer with absolute knowledge of a divine creator based on observation of an orderly environment, we must determine whether, in fact, the environment in which we live is in a state of orderliness or if we are part of a chaotic universe. If we are not part of an orderly universe but it, in fact, is chaotic and disorderly, then the question of whether a divine creator is involved is a moot point. Finally, popular religious belief agrees that the very nature of God is one of a mysterious nature. If God is mysterious, by definition he is unknowable and not fully comprehensible and the Argument from Design fails. Works Cited Dialogues Concerning Natural Religion 2006. Spark Notes, LLC. Retrieved on April 11, 2007. http://www. sparknotes. com/philosophy/dialogues/summary. html Hume, David. Dialogues Concerning Natural Religion. 2006. David Banach. Retrieved on April 11, 2007. http://www. anselm. edu/homepage/dbanach/dnr. htm Mysterious. 2007. Lexico Publishing Group, LLC. Retrieved on April 11, 2007. http://dictionary. reference. com/browse/mysterious Teological Argument. 2007. Wikipedia Foundation, Inc. Retrieved on April 11, 2007 http://en. wikipedia. org/wiki/Teleological_argument
Saturday, October 26, 2019
Like So Many Feathers In An Eagles Wings :: Personal Narrative Immigration America Papers
Like So Many Feathers In An Eagle's Wings My life as an American didn't really begin until I was five years old, had caught a fever, and almost died. About a week before, my parents had decided to clean out our small cottage home in Thatcham, England, and put our few lovely possessions into boxes stamped for America. My father had accepted a job in Indianapolis, which meant that my parents, sister, and I would be the first and only of our family to become American immigrants. Our relatives simply couldn't understand it, and to be quite honest, at the time neither could I. They thought my parents irresponsible for wanting to take my sister and me away from all we knew and all that could ever love us. "All for what?" They would protest. "To chase some silly dream? To call yourselves American?" I was young. I was confused and couldn't understand. I even thought my parents were selfish. Then began a time of heart wrenched good-byes, which in my case occurred while clasped between my nanny's large pale hands and soft chest. I didn't really know that I was about to be torn from her and that the rest of my life would be spent wanting to belong. I only knew that something horrible was about to happen, and I didn't want to face it alone. She said, "You be a good lad. Be brave, my sunshine. Don't you go forgetting your old Nan." My mother walked my sister and me out of her bungalow. As we climbed into the car, I could hear Nan let the tears flow. " Goodbye, my darlings," and as though Granddad had not died last spring, "Don't let them take my grandbabies, George." It was then that I realized I might never see my nanny again. I did what I promised my mother I would not. I cried. I had no previous knowledge of America, only what I had heard from Blaine Sutton. He lived next door, and said his armies of toy soldiers were blue because they were American Yanks.
Thursday, October 24, 2019
E. M. Flemings Model of Artifact Study and the Work Boot :: Sociology Society Culture
E. M. Fleming's "Model of Artifact Study" and the Work Boot The work boot has become a hot item for many girls and young women. This artifact of appearance may reveal a lot about American culture and society in the 1990's. By applying E. M. Fleming's "Model of Artifact Study", I will analyze this artifact in an attempt to shed some light on the values, priorities, and ideals of our society. Just like Fleming's model suggests, this paper will be broken down into four major sections: Identification, Evaluation, Cultural Analysis, and Interpretation. Identification The Eastland work boot that I am referring to in this paper is shown below. It was manufactured in Freeport, Maine. Click on the picture for a catalog description from JCPenney. This is a wheat-colored, waterproof, plain-toe (as opposed to steel-toe) boot made for women. The soft Nubuck leather feels almost velvety. It has a thick rubber sole which looks like a gum eraser with a complicated traction pattern. The boot seems to be put together mainly by stitching and in most places, only one row of stitching is used. The only area that looks as if it may have the additional help of glue, is where the sole meets the leather-upper. It is clearly stitched here as well, but the stitches are coated with glue (possibly to help keep these stitches dry). The shoe-strings, which look like yellow and brown cords, are laced through a total of twelve holes (called "eyes") on each boot. There are six "eyes" lined up vertically on each side of the tongue. In this way, the shoe-strings can be laced in the traditional criss-cross pattern forming five "X's", one above the next, up the front of the boot. These "X's" are located in front of the tongue. The ends of each shoe-string are tied in a bow which lies flush against the highest "X". At the top of the boot, there is padding built into the collar that wraps around the back of the calf, just above the Achilles' tendon. This area doesn't seem to be made entirely of leather. Instead, it seems as if this cushion is made from a very thin, darker brown, soft leather lining stuffed with foam. Overall, the boot is very light-weight, weighing only 2.8 lbs. Evaluation It is interesting to compare this boot, worn for fashion, to the ones worn by construction workers, for durability and foot protection. These real work boots, designed for men, are shown in the picture to the right.
Wednesday, October 23, 2019
A business proposal on direct marketing in social media Essay
This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth & Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study à à à à Social media is a treasured new instrument in a direct marketerââ¬â¢s toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the systemââ¬â¢s true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the companyââ¬â¢s ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods à à à à à There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen& Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore peopleââ¬â¢s attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that internet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field à à à à While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the ââ¬Å"land grabâ⬠that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social mediaââ¬â¢s strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable abo ut the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes oneââ¬â¢s business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other businessââ¬â¢s emails. 3.2 The significance of the study à à à à The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ââ¬Ëheavy userââ¬â¢ category. These customers purchase products or services with the highest profit margin or simply frequent oneââ¬â¢s business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through d irect marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler & Armstrong, 1991, p. 283). 4.0 Timeline of the study à à à à à When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task: à à à à à à The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant & West, 2001, p 113). 6.0 Ethical issues in marketing and social media à à à à à à The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, & Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). Itââ¬â¢s was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successf ul growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,à D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,à L., Manion,à L., & Morrison,à K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,à J.à H., & Ellsworth,à M.à V. (1994). The Internet business book. New York: Wiley. Evans,à D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Ind: Wiley. Hofacker,à C.à F. (2001). Internet marketing. New York: Wiley. Journal of Direct Marketing. (1987). New York, N.Y.: John Wiley & Sons., Inc. Kotler,à P., & Armstrong,à G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall. Raab,à G. (2010). The psychology of marketing: Cross-cultural perspectives. Burlington, VT: Gower. Sargeant,à A., & West,à D.à C. (2001). Direct & interactive marketing. Oxford: Oxford Univ. Press. Shaw,à K., & Emily H. Davis Art Gallery (1978). Market research. Akron, Ohio: Emily H. Davis Art Gallery. Sheehan,à B. (2010). Online marketing. Lausanne: AVA Academia. Smith,à P. (1995). Direct Marketing. Hampton, Middlesex [England: Key Note Publications. Tuten,à T., & Solomon,à M. (2013). Social Media Marketing. Boston: Pearson. Zarrella,à D. (2010). The Social Media Marketing Book. Beijing: Oââ¬â¢Reilly. Zimmerman,à J., & Ng,à D. (2013). Social Media Marketing All-in-One for Dummies. Hoboken, NJ: Wiley. Source document
Tuesday, October 22, 2019
THE JOMTEIN AND DAKAR CONFERENCE ON EDUCATION FOR ALL FINAL Essays
THE JOMTEIN AND DAKAR CONFERENCE ON EDUCATION FOR ALL FINAL Essays The importance of education is obvious. It is a fundamental right and no country has succeeded without educating its people. Education is the key to sustaining growth and reducing poverty and helps to improve security, health, prosperity and ecological balance in the world. It encourages social, economic and cultural progress, tolerance and international cooperation. It is probably the single most effective means of curbing population growth, reducing child mortality, eradicating poverty and ensuring democracy, peace and sustainable development. This academic paper will, therefore, identify the themes or resolutions presented at the Jomtein conferences on education for all in 1990. It will further highlight how Zambia has performed in implementing these resolutions of educational development. The Jomtein conference on education for all took place in Thailand, in March 1990 in the small coastal town of Jomtien. Governments as well as representatives from varied organizations agreed to take the necessary steps to universalize primary education and massively reduce illiteracy before the end of the decade, as well as to expand early childhood education, improve learning achievement, reduce the male-female literacy gap, expand basic education opportunities for youth and adults and use all available communication channels to promote knowledge, skills and values for better living. The terms of reference of the Jomtein conferences on education for all in 1990 were recalling that education is a fundamental right for all people, women and men, of all ages, throughout our world; understanding that education can help ensure a safer, healthier, more prosperous and environmentally sound world, while simultaneously contributing to social, economic, and cultural progress, tolerance, and international cooperation; knowing that education is an indispensable key to, though not a sufficient condition for, personal and social improvement and recognizing that traditional knowledge and indigenous cultural heritage have a value and validity in their own right and a capacity to both define and promote development. Others included, acknowledging that, overall, the current provision of education is seriously deficient and that it must be made more relevant and qualitatively improved, and made universally available; recognizing that sound basic education is fundamental to the strengthening of higher levels of education and of scientific and technological literacy and capacity and thus to self-reliant development; and recognizing the necessity to give to present and coming generations an expanded vision of, and a renewed commitment to, basic education to address the scale and complexity of the challenge. In other words, the Jomtein conferences on education for all in 1990 focussed on the following areas of educational development of meeting basic learning needs, shaping the vision, universalizing access and promoting equity, focusing on learning, broadening the means and scope of basic education, enhancing the environment for learning strengthening partnerships, developing a supportive policy context, mobilizing resources and strengthening international solidarity. At the World Education Forum, held in Dakar in April 2000, the aim of EFA was reaffirmed and operationalized as six major goals; two of which were also adopted in the same year as constituting the Millennium Development Goals. These goals are: expanding and improving comprehensive early childhood care and education, especially for the most vulnerable and disadvantaged children; ensuring that by 2015 all children, particularly girls, children in difficult circumstances and those belonging to ethnic minorities, have access to and complete free and compulsory primary education of good quality; and ensuring that the learning needs of all young people and adults are met through equitable access to appropriate learning and life skills programmes. Other goals were achieving a 50% improvement in levels of adult literacy by 2015, especially for women, and equitable access to basic and continuing education for all adults; eliminating gender disparities in primary and secondary education by 2005, and achieving gender equality in education by 2015, with a focus on ensuring girls full and equal access to and achievement in basic education of good quality; and improving all aspects of the quality of education and ensuring excellence of all so that recognized and measurable learning outcomes are achieved by all, especially in literacy, numeracy and essential life skills. Since the international community meet at Jomtien, Thailand in 1990 and agreed on the framework for provision of Education for All (EFA) by 2015, Zambia like many other countries took up the challenge almost
Monday, October 21, 2019
My Mom Essays
My Mom Essays My Mom Essay My Mom Essay It has taken me all of my 17 years of life to finally realize what an import person my mother has been to me, and how much of an influence she has had on my life. I have never noticed until I started to contemplate my essay topic. She is an extraordinary influence on my life, and also my best friend. My mom is such a great role model I feel lucky to have been raised and brought up by her. I aspire to grow into as great a person as she is today. My mom has sacrificed so much for my brother and I, she would drop everything and anything if it meant helping us in someway or just to make our day a little better. My moms love for my brother and I is most apparent in the way she wants us to experience our life. She wants to give us every opportunity she possibly can and especially the ones she never got; if that meant whether or not we wanted to or not. She always encourages us to do and try new things, stick with something all the way through and never quit. She pushed me to accomplish things I never would have done without her support and guidance. Although she gave it all her might sometimes my stubbornness outshone her persistence. Iââ¬â¢ve been involved in so many different activities since I was able to walk I start to lose count. In most of my activities my mom was determined to make me stick with it and do my best, but eventually in every time, without fail, I wanted to quit. Piano, soccer, basketball, violin, dance, gymnastics, choir, every time I was convinced to ââ¬Å"give it a try! â⬠, and every time I quit for vast and vague reasons. This became a pattern up until the eighth grade. This is only a small example of how much my mother has been an important influence on my life, but made a big impact. I made countless friends and had a great time. Although I never got my desk I look back now as a member on the varsity dance team, and am grateful that my mom pushed to so hard to take the dance lessons. They were worth it and I love dance so much. I have improved so much since freshman year and look forward to possibly dancing in college. Now my brother is a freshman and he is faced with the same problem I had when I was his age, and now its up to my mom and I to help him fit in and find his way in high school!
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